Gone are the days when marketing is a spray and pray proposition. Account-based marketing is revolutionizing B2B but you need good content to make it work.
The power of content for account-based marketing
Tag: content marketing
What I learned about writing from magnetic poetry
In the pre-texting era, fridge poetry was how this household shared information. This is what we learned about writing from magnetic poetry.
How a startup can market to the enterprise
Innovation comes from startups and growth companies. When the buyer is in an enterprise company, how do you make sure you’re speaking their language?
Technology Writers as Snowballs
And you want to hire the biggest snowball. The other day I got a new netbook computer, an Asus Eeepc. Philip, my fellow Word Lion, saw the picture I snapped and posted to Facebook. We then had a gleeful exchange as we both ranged around the Internet looking for new applications and operating systems for… Read more »
Landing Pages – To Register or Not to Register
We know from experience that creating a good white paper is a real investment. The company very naturally wants to get a return on that investment, usually in the form of sales leads. In an effort to create leads, many companies distribute white papers off their websites through a registration process. All over the web,… Read more »