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The cost and quality of the work your creatives produce is only as good as the instructions you give them. Here’s how to write a watertight creative brief.
The cost and quality of the work your creatives produce is only as good as the instructions you give them. Here’s how to write a watertight creative brief.
I have found that being the creative director is not all confusion, annoyance, power, and martyrdom. Some days, it’s something akin to joy.